At first glance, LinkedIn's list of 50 of the most in-demand companies to work for is just a guide for applicants to look at when searching for new jobs. However, this isn't just for candidates. This list gives great insights for employers to attract top talent. There are some consistencies amongst the companies that made this list. Let's go through them and focus on what you can do to keep top talent, attract better candidates, and make the list next year.
The top ten most in-demand companies include:
LinkedIn took a lot of factors into consideration. These include social network behavior, job application numbers, career page views, and duration of employment. This blended score came up with the top ten following results:
- Time Warner
- Walt Disney
All of these companies are well-known and big players in their industries, but that isn't the selling point that keeps employees around. They have certain offerings within their company that make employees ultimately happy and satisfied with where they are and attracts top talent from other competitors. These organizations must be doing something right with their employees if they made it onto this list.
What Can Make Your Company Irresistible
Being on this list is great news for these companies, but what does it all mean below a surface level. What are they doing right and what can your company mimic in order to give the people what they want? Employees value the following characteristics among the top companies:
- Bigger companies- Americans want to work for big companies. Amazon is one of those companies that employs 341,000 workers and that is way above the average of 66, 279 global employees from other companies in the US.
- Better culture- Some companies take paid time off to a new level. This says a lot about their culture and attitude towards work-life balance. Twitter, for example, doesn't track vacation days and Edelman offers an “Escape” program to let select employees live out a dream or give a dream to others. This attitude towards giving employees this much-needed time off is a great way to entice talent and ensure that they stay.
- More benefits outside of the norm- It is no coincidence that most companies on this list offer benefits past the standard 401K. Offering something out of the ordinary can be a great way to set yourself apart from the competition and make it harder for another company to steal your talent. Give your employees something that can't be duplicated and you'll find their loyalty will not falter.
- Equality- The government seems to be lacking on mandates in this area, but employers are stepping up and fighting for gender equality in the workplace. Amazon is yet again a great example of being a leader for change. One of their amazing offerings is "leave share", which allows their workers to give six weeks of paid leave to a spouse or a partner who isn't eligible for parental leave at their own employer. This concept is a great way to move forward and Salesforce has also taken control of the movement by offering raises to 11% of its employees in order to give women and men equal pay.
Make sure you are offering at least one of these desirables to keep competitive when obtaining talent. Employees' needs are evolving and so too must the employer. The same old package just isn't cutting it anymore and employees happiness is becoming a key factor of a productive workplace. In the spirit of competition, if you can't beat them, join them, but make it your own. It's important that you stay true to your culture because that's what attracted your current employees in the first place, but don't be afraid to ask your people what they value past what you already offer. The results may even shock you, so listen up. For more information on employee retention and acquisition, download our 2017 Salary Guide today!