In the business world, particularly in sales and marketing, many studies that have been performed on what makes certain products go viral and become more appealing to a broad market range.Similarly, when you are preparing for a job interview, you are selling yourself to a particular corporation. In today’s job market, it is increasingly beneficial to make yourself more marketable in order to stand out in a sea of future employees.
BE INFORMED. People like when they feel special and ahead of the game. Begin your job interview by being extremely informed about that company and, if possible, your interviewer. This will create mutual interpersonal respect, which in turn results in a lasting impression.
BE CONSISTENT. Redundancy is extremely influential. Try to reinforce yourself to the company without being too forceful. This can be done by a follow-up e-mail the day after your interview, and a follow-up phone call a week after your interview. By following-up with the firm, you show that you are consistent and caring, which will reflect in your work ethic as well.
BE COMPASSIONATE. When something impacts a person emotionally, her or she is more likely to remember it. When interviewing, although you may have rehearsed sample questions, it is important to make an emotional connection with the person who is interviewing you. This can be done, for example, by telling stories that make your interviewee laugh.
BE VISABLE. Visibility is another important part of marketing yourself as a future worker. It is important to stand out not only emotionally, but physically. You can do this by wearing an intriguing color, or emphasizing a unique aspect of your appearance. Anything too distracting, however, should be avoided. Use good judgment when improving your visibility.
BE USEFUL. Reflect upon the skills you possess. How are they useful to the firm you are interviewing with? Further, how are they useful to society in general? Place an emphasis on your skills, particularly the ones that your employer will appreciate. For example, if you are digitally literate, this can be an extremely useful skill since technology is constantly changing.
TELL A STORY. Know yourself, and know your story prior to the job interview. If you were to write an autobiography, what would be the most important chapters? The better understanding you have of your own personal history and how it has formulated the person you are today, the more likely you will be able to create a lasting impression upon your interviewer.